Sales Strategy
Why Great Technology Companies Struggle to Scale Sales
Building a great technology product is difficult. Taking that product to the market and consistently converting it into revenue can be even more difficult.
7 min readRead article
Perspectives on technology sales, market development and building a sustainable B2B sales engine.
Ritesh Lahoti shares the story behind Innoventa Technologies and the belief that great technology needs the right sales approach to reach the market.
Building a great technology product is difficult. Taking that product to the market and consistently converting it into revenue can be even more difficult.